Zhuzhou TV interviewed outstanding entrepreneur Mr. Huang Guogang, Chairman of Xilai Gao, to boost economic recovery!

Release time： 2020-07-28

【Summary Description】 In the context of the booming digital economy on the internet, Hunan Xilai Gao Animal Health Products Co., Ltd., located in the Xinma Industrial Park of Zhuzhou High-tech Zone, has broken through traditional thinking, accelerated its digital transformation, and empowered the animal health industry to undergo innovative development.

Digitalization Empowers Transformation in the Animal Health Industry

In the context of the booming digital economy on the internet, Hunan Xilai Gao Animal Health Products Co., Ltd., located in the Xinma Industrial Park of Zhuzhou High-tech Zone, has broken away from conventional thinking, accelerated its digital transformation, and empowered the animal health industry to undergo innovative development.

How can we optimize livestock management and enhance our capabilities in diagnosing and controlling animal diseases? Since the outbreak of the pandemic this year, Hunan Xilai Gao Animal Health Products Co., Ltd. has been conducting such live-streaming sessions at least once a month. In addition, the company’s regional managers across the country also hold one live session every week. Through these live-streaming exchanges, the company has boosted its brand awareness, expanded its market reach, and achieved growth against the trend during the pandemic.

Huang Guogang, Chairman of Hunan Xilai Gao Animal Health Products Co., Ltd.: “Right now, I have over 20,000 followers. This year, our sales have increased by 40%, and most of these sales were completed through this digital platform.”

Xilai Gao is a company specializing in the production of pig nutrition products such as feed additives and mycotoxin adsorbents. Last year, the company began embracing digitalization by developing an e-commerce platform. This move goes beyond merely selling products online—it also involves digital upgrades across various areas including finance, supply chain, procurement, marketing, and human resources. Leveraging the distributed capabilities of cloud computing, Xilai Gao has built a brand-new cross-company and cross-regional business system. Through its big data analytics platform, the company has gained a deep understanding of its core development issues—such as who its users are and what their characteristics are.

Huang Guogang, Chairman of Hunan Xilai Gao Animal Health Products Co., Ltd.: Traditionally, products were distributed to end users through agents. The most direct advantage of a digital platform is that our company can now directly engage with farmers. Based on their specific needs, we can develop products that better meet customer requirements. This brings numerous benefits to the company in terms of decision-making, cost control, and operational management.

Reporters Du Liuying and Li Bo; Intern He Siyan